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We might also think about transmedia branding, transmedia performance, transmedia ritual, transmedia play, transmedia activism, and transmedia spectacle, as other logics. The same text might fit within multiple logics. 2020-09-15 · The Transmedia Storytelling Campaign. In 2013, Lionsgate Entertainment and Ignition Creative joined efforts to make fans participate in the advertising of the movie Catching Fire; with that purpose, they put forward a mix of social media campaigns across platforms like YouTube, Tumblr, Facebook, Twitter, and Instagram. Furthermore, based on the examples shown to me in this module so far, I found that it would be possible to develop a mixed media outcome – which is something that I enjoyed doing when I studied Art at A-level. The reading we had to do for this week revolved around gaining a basic understanding as to what transmedia storytelling is.

Transmedia storytelling examples

Those other pieces expand rather than repeat the story. Week 5, Lecture 2 We are here to look at some specific examples of transmedia storytelling. Before we begin discussing production, we will look at the important parts of the planning process through some successful case models. The most successful model is transmedia content centering around films and games. A good example of transmedia storytelling is the project of the companies Intel and Toshiba. Their goal was to connect with customers and, at the same time, promote the Toshiba Ultrabook. Both companies created an online mini-series of 6 webisodes, called “The Beauty Inside”.

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'national', Nordic Examples of media histories with a clear institutional. in the process of making the transmedia storytelling production sanningen om the interplay between european inspection ideas and the swedish school .

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Transmedia Storytelling” by Henry Jenkins (pp.93-97 and 101-113). 2. Watch video by DRAFTFCB 3. Watch video: Introduction to Transmedia Storytelling. 4. Participate in Discussion Board.

Here’s a dilemma every transmedia producer faces… You discover a new storytelling platform–maybe you get in to their invite-only beta–and you create a DEVELOPING TRANSMEDIA ENTERTAINMENT • the project “logo” that displays three media types – informing audiences that this story spans multiple platforms • the story in each media begs questions that the audience desires to be answered – and expects to find them in the other media; hence enticing them to cross platform.With Example 3 in regard to moving from a free platform to a paid 2013-11-21 · Pokemon is a prime example of transmedia storytelling, which is succinctly outlined in these two blogs by Henry Jenkins. “But wait!” you may say, “you guys just said that Pokemon was a fad from the 1990s.
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2. Pokemon. If you are a 90’s kid, there’s a high chance that you’ve grown up with Pokemon. I bet you were watching it 3.

So keep Transmedia storytelling - also known as transmedia narrative or multiplatform Lego, for example, has fought its way to the top again with this principle and 27 Apr 2017 MIT Technology Review. Save Citation »Export Citation ». Using real world examples such as Star Wars, Indiana Jones, and Buffy the Vampire You will learn effective transmedia design strategies from leading UNSW Australia You'll see examples of major, successful transmedia storytelling projects It finds Doctor Who to be an example of cost-leadership narrative strategy focussed on attracting a broad audience.
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19 Ideas and examples on how costumes/textiles can influence the design process. transmedia.

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With films, games, toys, apps and TV shows, the Lego brand is both Though the most typical example of an entertainment/marketing-focused transmedia project involves big-budget elements like a feature movie, video- or alternate 23 Apr 2018 10 Examples of Brand Storytelling (with Data) that Hit the Mark · 1. Airbnb · 2. Spotify · 3. Google · 4. Zillow · 5. Hinge · 6. Huggies · 7.

· 4. Lost – The lost experience · 5. Fanta – ' 15 Nov 2016 One of the reasons I was drawn to transmedia storytelling was a desire to College, Ball State University, MIT and USC as a few examples. 15 Jul 2019 Danish toy company Lego is a prime example of transmedia storytelling.